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Adobe Premiere Pro Auto Reframe (New Feature)

This new feature from Adobe is set to make the video reframing and reformatting process much more efficient.

Adobe is adding a new feature to its Premiere Pro desktop video editing app to make creating content for multiple formats easier. Known as Auto Reframe, the tool is powered by Adobe Sensei and will launch in late 2019.

At Adobe MAX in October 2018, Adobe gave a sneak peak of a new video tool called “Project Smooth Operator.” Out of the early demo came Auto Reframe, now being shown at IBC 2019 in Amsterdam.

In the simplest terms, Auto Reframe adjusts your video clips so that the action of a scene is never out of frame, even when you need to reformat your video for another aspect ratio. Here’s how Adobe describes it: Powered by Adobe Sensei, Auto Reframe intelligently reframes and reformats video content for different aspect ratios, from square to vertical to cinematic 16:9 versions. Like Content-Aware Fill for After Effects (introduced in Spring 2019), Auto Reframe uses AI and machine learning to accelerate manual production tasks, without sacrificing creative control. Through Adobe Sensei, we’re leveraging over a decade of AI and machine learning capabilities built into Adobe’s flagship products.

Adobe says Auto Reframe will be great for broadcasters, or anyone who needs to optimize content for different platforms. Creators building media for both Instagram’s vertical format and YouTube’s landscape-first interface will probably see the most benefit. Reframing can be applied as an effect to individual clips or entire sequences.

There’s no definite release date set for Auto Reframe yet, but Adobe promises the feature will launch in Premiere Pro on the Mac later in 2019. For now, you can watch a preview video below. In September 2019, Adobe also published a preview video of its upcoming Banner Ad Reflow feature coming to Photoshop.

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Working with Kereti and the team from Toimatarau was a great experience. Great communication and speed got the projects completed fast but the major value was the quality of the content produced. He created stories through a Māori lens and with a Māori heart.

Mahi Tahi

Mahi Tahi team

Kereti and Toimatarau are a business and kaupapa we have had the privilege of working with. Our values and kaupapa align and the delivery of mahi was completed to a very high standard. We appreciated the care taken with our mahi and value the one-stop shop approach for post-production services in particular the high quality te Reo Māori knowledge. We highly recommend Kereti and the Toimatarau team, ka nui te mihi ki a koutou.

Arataua

Arataua Team

Kereti is a highly skilled and experienced post producer that I have worked alongside for the past 15 years. Now that he is based in Rotorua, it made sense for us at Te Puia to utilise his expertise in creating our latest video content, celebrating the legacy of our iwi and our people. As a reo speaking editor with the ability to also online, grade and create animated graphics, we were thrilled with the end result of the legacy videos he created for us.

Te Puia

Te Puia team

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